Detailed by The Telegraph this week, a group ofÂ hotels and restaurants in England are noticing an increased number of direct blackmail threats from patrons in regards to leaving a negativeÂ TripAdvisor review. Much of the hotel industry, especially bed & breakfast lodging, is dependent on sites like TripAdvisor to increase booking volume during the year. To initiate the threat, the customer usually mentioned that they are a regular TripAdvisor user and will post a negative review about their visit if a demand is not met. Demands include freebies during a meal like a bottle of wine or dessert,Â a reduction of the total bill or room upgrades.
Speaking about theÂ blackmail threats,Â British Hospitality AssociationÂ deputy chief executiveÂ Martin Couchman said “ While it’s very difficult to put an exact figure on how widespread the problem is, it is clear that a small minority of online reviewers are directly blackmailing – or sometimes subtly blackmailing – restaurants for their own gain .”